Local online listings from sites such as Yelp and Neustar Localeze are the modern equivalent of the Yellow Pages. Having a presence in local listings increases contact with customers searching for local companies. However, like the Yellow Pages, having local listings that actually produce results requires the implementation of some proactive strategies on your end.
Needless to say, there are numerous local listing sites all across the internet. Most likely, not long after your company was established, local listing sites began to populate information about your company. That means your business likely has local listings out there. Now is the time to take advantage of them as lead generators through these five tips.
1. Claim and Add Your Listings
According to Search Engine Land, you should begin by first ensuring that all local listing information is accurate and complete. Use your favorite search engine to hunt down your business name. Typically three or four local listing sites should appear in the results, if not more. Visit each site to claim your company profile right away.
2. Populate Your Claims Listings
The second step is to populate those listings you have claimed by adding supplementary information that maximizes the potential of your local presence. Include information about your business you believe is relevant to your customers including address, business hours, website and product information. Consider what kind of information local customers want to know. Continue to update local listings with product releases, changes in pricing or business hours as things changes, as updated business information reduces conflicting information across various sites.
To assist Monitronics Authorized Dealers with this task, Berry Media builds and monitors digital marketing campaigns, including local listing and search engine campaigns.
3. Invite Customers to Review Your Business
ReachLocal suggests asking customers to review their business via local listings websites. Most of the popular websites, such as Foursquare and Google+, welcome customer reviews. Word-of-mouth is an excellent way to secure a local audience and build your business, and customer reviews enhance the credibility of your business. Additionally, responding to reviews builds a rapport between the home security business and the customer while addressing potential issues and finding ways for improvement
Strengthen your local listings in search engine results by utilizing local SEO strategies throughout your website. For example, a Monitronics Authorized Dealer based in Laredo, TX, should ensure some of the content on their website includes the location of their business. Rather than only including it on the contact page, the home security company could use the phrase “security dealer in Laredo, TX” in multiple blog posts, for example.
5. Concentrate Locally in Social Media
Home security companies should utilize social media to enhance the strength of local listings in search engine results by emphasizing local events on social media channels. For example, the same security dealer in Laredo could make a point of commenting on local events in which the security business is concerned, including local crime statistics, relevant news stories and community initiatives.
Active home security twitter platforms increase online visibility without the expense of traditional paid advertising. All social media platforms may not reach your target audience, so define the platforms according to your demographics.
Creating and maintaining strong local listings will set your company apart from the competition. By making the effort to maximize local online listings, your business will benefit in both local outreach and growth.
To begin building an integrated digital marketing campaign with the guidance of Berry Media and more marketing assistance, contact us today!